Strategies for Build Small Business Tribes


- Noun: any set of people united by ties of descent from a common ancestor, community of customs and traditions, respect for the same leaders, etc.

Even before there was civilization, there were tribes. And when you think of the tribes, the above images come to mind – naked men and women hunting for food together, and move in groups in search of shelter, water and fire even.

More tribes exist today than at any time in the history of mankind. Some tribes believe that “You’ll never walk alone” or those who think it is enough to “Just do it!” Yes, I speak of the tribes of the brand is best, the tribes are not unique properties of marks alone. … They are there waiting for you to take the first step in rounding.

“My tribe is the database that sends me emails every week and spam that reaches the kingdom.” Think again …

The main difference between a database and a tribe is this, though probably much smaller in number, work harder (and more effective) for you. These are groups of guys will say to each of your latest sales or launch new products, both online and offline. To build a sustainable business in this age, the size of your tribe is more important than ever and the biggest problem would be to identify and capitalize on it.

Unlike brands like Apple and Nike and Sony, the tribes are not likely to form naturally around your brand. You have to reel from a broader perspective. Here is my opinion on how they could do.

1. Yourself as the expert in your field, not just selling products

A tribe is never without a leader. Guides chief of his tribe to the place he thinks is best for his tribe and his tribe, in turn, relies on the leader. If it happens that the sale of jewelry, it could position itself as a fashion expert, offers consultation on the latest trends in fashion and jewelry that is fashionable.

2. Limit its target audience

As a small business owner, you may be tempted to shout that offer the best plumbing service in Singapore. From the standpoint of numbers, cast their nets in general are more fish. This may not be necessarily so from a marketing standpoint. Instead, try to build (and more resources) of its reputation (and tribe) that the best plumbing service in Sengkang. Many estate agents do these days, with good results, I might add.

3. Whenever his tribe feels like a million dollars

Everyone wants to feel special … especially for a group that could be the spokesperson for your brand right? Identify your tribe, and serve them can not resist sweets. This could be on sale exclusively, special gifts, or exclusive access to information. Encourage your tribe and the rewards can be increased tenfold. [Note: I do not say it's a promotion and blasting in the database]

4. Take every opportunity to cross sell their products

Tribes take their brand more quickly if you have a wider choice. I have a forum through which teaches Vietnamese music. But in this forum also discussed the trip to Vietnam, living in Vietnam, Vietnamese marry a spouse, etc. My tribe is not you like to learn about Vietnam, is one who loves to Vietnam.

5. Never hard sell to his tribe

After all, they are evangelists for your brand. The biggest mistake a company can do is let your tribe to feel that they are always the first victims of their sales tactics. Instead, do not provide information or offer incentives for referrals.

Top brands develop their tribes in the interior. small businesses grow their tribes from the outside. The most important is how your company can participate to attract more consumers to join his tribe. In today’s world where everyone is connected digitally, the tribes have increasingly easier and faster.

So how do you grow your tribe?

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Thursday, March 17th, 2011 Small Business

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